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Storefront & eCommerce website

Customize your online store to create an exceptional shopping experience—from storefront to checkout.

Storefront ecommerce website

Custom design store

Create a unique and memorable shopping experience. Tailor every aspect of your site, including your storefront, custom cart, and express checkout, to convert shoppers to customers.

Multichannel sales

Build and host your state-of-the-art store and expand your commercial reach with multiple sales channels. Sell on Facebook, Instagram, Google Shopping, eBay, and more—from a single dashboard.

Limitless customization with APIs

Extend our platform even further with flexible technology. 

Mobile optimized storefront

Sell and market your products to customers on the move. With an advanced, built-in mobile editor, your online store looks great on any device—desktop, tablet, and mobile.

Custom design store

Create a unique and memorable shopping experience. Tailor every aspect of your site, including your storefront, custom cart, and express checkout, to convert shoppers to customers.

Global eCommerce business

Adapt your business to an international audience. Translate your store into 90+ languages with Multilingual, create local subdomains, and optimize all translated sites for SEO.

Robust blog platform

Engage and grow your customer base by adding a blog to your site. Set up your blog, share your content on social and enjoy built-in features, like scheduled posts and additional blog contributors.


Discounted shipping rates

Get shipping rates at an automatically reduced cost from popular carriers in your region, like USPS. You can also integrate with Shippo to choose from an international network of carriers.

Custom shipping rates

Set your own shipping rates for products with specific delivery costs. Determine your rates by region, category, weight, and price range, or create a flat rate shipping rule.

Delivery & curbside pickup

Let customers choose how they get their orders. Offer delivery to their doorstep or let customers collect orders in person with store pickup.

Cart & checkout

Convert shoppers to customers by offering a streamlined, secure checkout.

ecommerce website cart

Free SSL certificate

Protect your store and customers with a free 256-bit SSL certificate. All of your site content, personal information, and payments are secured by advanced, end-to-end encryption.

50+ secure payment gateways

Select a payment solution that best suits your business and region. Choose from dozens of leading payment gateways, from our native Wix Payments solution to third-party gateways like PayPal, Stripe, Square, and more.

Currency Converter

Let customers browse your shop in their local currencies, worldwide. Add our currency converter to your store and choose the currencies you want to display on your site, hassle-free.

Debit/credit card payments

Instantly accept secure credit and debit card payments from all major brands, including Visa and American Express. With transparent pricing, you get one fixed rate for all credit cards.

Automated sales tax

Get automated sales tax calculations in just a few clicks. Offer customers a transparent checkout process with the most current, geo-specific tax rates from Avalara® for every transaction, worldwide.

Express checkout

Turn leads into customers by recovering abandoned shopping carts. Send automated emails encouraging shoppers to complete their purchases on your site and offer related products.

Free shipping

Boost your sales by offering customers free shipping. Create a free shipping rule above a set price point or gift your customers a dedicated coupon.

Products page


Build your product catalog and create collections so customers can easily browse and shop your store.

eCommerce website product page

Product flexibility

Add up to 50K products to sell in your store. Seamlessly manage them from your dashboard and make changes to your offering at any time

Multichannel inventory management

Manage and sync your entire inventory for all your sales channels. Monitor your stock levels, track top products, and stop selling when your inventory is sold out.

Product organization

Arrange your products by category, style, sale, and more. Create categories and add products to one or multiple collections, then design how they appear on your storefront.

Built-in SEO tools

Boost discoverability and drive organic traffic to your store. Get an actionable SEO setup plan, index your site on Google in seconds, and start optimizing your site for search engines.

Multiple product variants

Sell different variations of your products. Add multiple colors, materials, sizes, and more, and customize your products’ weight, price, and stock accordingly.

Product imagery

Build trust with potential shoppers by adding multiple high-resolution images and videos for your products. Showcase product variations, scale, and how to use each item.

Digital goods

Offer digital products for sale in your store. Add your music, fitness classes, eBooks, and more to let customers purchase and instantly receive their downloadable orders via email.

Import/export products

Easily create and share a list of your store products. Import and export CSV files of your inventory or use one of the import/export apps, like Cart2Cart.


Grow your business’ cash flow with subscriptions. Package and market your products as custom subscription boxes to generate recurring revenue and improve inventory predictability.


Customer profiles

Get to know your customer base to learn how to target it better. Gain insight by reviewing your customers’ order history, shopping habits, and contact information.

Store management

Run your entire business efficiently from one powerful eCommerce platform.

ecommerce store management

Catalog & inventory management

Manage your store catalog and inventory smoothly. With open APIs, you can easily connect your preferred inventory tools to your store, keeping everything fully synced at all times.

Hassle-free fulfillment

Simplify storage and fulfillment with third-party solutions. Add suppliers and manufacturers you work with to your system or connect to leading warehousing services like ShipBob.

Smart business automations

Streamline your workflow with custom business automation. Send automated reminders to shoppers or suppliers and save valuable time with triggered, prioritized tasks for your team.

Streamlined shipping

Handle shipping and print labels for all orders from a single dashboard. Get competitive rates from leading domestic and international shipping services. Print and pay for shipping labels.

Drop shipping

Expand your product offering and get order fulfillment with no inventory risk or costs. Source and sell products with drop shipping or create and sell your own print-on-demand products—all from your e-commerce website dashboard.

Email marketing campaigns

Attract repeat customers with automated email campaigns. Choose a beautiful template and customize it to send product promotions and special offers to your contacts. Your emails will be automatically triggered, saving you valuable time.

Smooth refund process

Monitor and handle refunds with ease. Cancel store orders and issue your customers partial or full refunds to their payment method, right from your dashboard.

Mobile app

Manage your business on the go with the Owner app. Use our easy mobile solution to add new products, fulfill orders, track your inventory, get notified about sales, offer coupons, and more—anywhere, at any time. 


Marketing & SEO

Promote your online store with a suite of advanced marketing tools.

Marketing and SEO ecommerce

Built-in SEO tools

Boost discoverability and drive organic traffic to your store. Get an actionable SEO setup plan, index your site on Google in seconds, and start optimizing your site for search engines. 

Social posts

Create and share your branded content on any social media channel. Establish your online presence with eye-catching posts on Facebook, Instagram, Pinterest, Twitter and more.

Product reviews

Build brand trust with customer reviews for your products and store. Let shoppers share what they think of your products and customer experience to encourage others to buy.

Lead generation

Turn visitors into shoppers. Add customizable forms to collect contact details, take payments online, ask for product or store feedback, and more.

Facebook & Instagram ads

Target the right shoppers with automated ads on Facebook and Instagram. Create a campaign and let Wix handle the rest: audience targeting, ongoing A/B testing, sales tracking, and more.


Attract customers to your store by offering coupons. Target your shoppers with promo codes for free shipping, discounted prices and percentages, and 1+1 sales.

Customer loyalty & engagement

Engage your audience with native marketing solutions. Attract repeat visitors to your site with newsletters, add a blog, interact via live chat, and create loyalty programs.

Branded marketing campaigns

Draw customers back to your store with unique email marketing campaigns. Choose one of our beautiful email templates and customize it to suit the look and feel of your brand.

Personalized payout schedule

Get paid directly to your bank account on a payout cycle that works for you. With instant Payments, you can choose from daily, weekly, or monthly payouts to control your business’ cash flow.

Built-in chargeback & refund tools

Swiftly respond to refunds and chargebacks. With Wix Payments, you can handle refund requests and act on chargebacks from your customers with a convenient, integrated chargeback dispute tool.



Get advanced payment solutions from and handle all business transactions from one dashboard.

ecommerce payments system

50+ payment gateways

Find the best payment solution for your business and location. Connect Wix Payments or choose from 50+ leading payment gateways worldwide, like PayPal, Stripe, Square, and more. 

Buy now, pay later (BNPL)

Get paid upfront and empower shoppers to buy now and make affordable payments over time. Choose from popular BNPL solutions in your region and start offering flexible payment options at checkout.

Secure online payments

Protect your customers with advanced online encryption and the strictest standards. Offer PCI-compliant on-site and in-app checkout and avoid fraud attacks with our AI, rule-based risk system.

Online & in-app payment

Allow your customers to pay from any device, anywhere. Customers can instantly pay for goods on your site or on the Owner App via credit card, digital wallets, bank transfers, and more.

Native payment solution

Instantly accept major debit/credit cards and other popular payment methods with Wix Payments. Manage your entire business from a single dashboard, including all store orders, refunds, payments, and payouts

Competitive processing rates

Get fixed payment processing rates for your business based on your payment method and transactions. With transparent pricing from our Payments, you get one fixed rate for all credit cards.

Seamless checkout experience

Reduce abandoned carts and boost your sales with a streamlined checkout. Let your customers pay for products and services without ever leaving your site.

Flexible payment and billing

Build customer loyalty and earn residual revenue by offering one-time and recurring payments. Let customers pay as they go or purchase memberships, subscriptions, and packages.


Store analytics

Make informed decisions with detailed, built-in eCommerce analytics and insights.

eCommerce analytics

Business insights

Monitor your store’s performance and review your sales success with an integrated analytics dashboard and professional reports. Analyze your revenue, marketing campaigns, customer base, top-selling products, and more.

Traffic reports

Focus your marketing efforts on site traffic analytics. Learn how much traffic your site is getting, and how visitors find your store online and view their specific referral points.

Custom reports

Tailor your business reports to show your most important data, including revenue breakdowns and customer behavior. 

Top products

Monitor your store with up-to-date product metrics and reports. Review which items are your best (and worst) performers based on the highest quantity sold, most revenue earned and most viewed.

Google Analytics

Learn from Google Analytics how visitors behave in your online store. Wix automatically sends events to Google about your store products, so you can view actions like product clicks, add to cart, payments, and purchases.

Business reports

Send detailed reports for your store to interested stakeholders, such as investors or your accounting firm. You can also export these documents to your spreadsheet tools as a CSV file.

Analytics on mobile

Track your store's performance on the go from the Wix Owner app. See an overview of your main stats at a glance or examine them in detail, including site visits, sales, top products, conversion rate, and more.

Coupons on the go

Offer coupons so you never miss a lead. Instantly create custom store coupons and send them to shoppers via email marketing or chat.


Owner app

Start your day on the orders page, end it with analytics—all from your mobile device.

Mobile app for ecommerce

Order fulfillment

Accept payments and fulfill orders from your mobile device. Send order confirmations and invoices, manage refunds, contact your customers and more, without skipping a beat.

Inventory management

Oversee your inventory from anywhere. Add or remove products, update prices and scan product barcodes, right from your phone.

Mini POS

Transform your phone into a mobile point-of-sale system. Accept payments from customers in person and manage your online and offline inventory, sales, and store pickups.

Mobile dashboard

Keep track of your business while you’re on the move. View your store performance at a glance and set up real-time push notifications to let you know when something requires your attention.

Real-time product edits

Make quick changes to your product catalog at any time. Update descriptions, add new product media, or take a photo to instantly upload it to your store.

Fully synced store

Use your Owner app freely. Your on-site and in-app sales and store data remain automatically synced and up to date at all times.

Customer care

Connect with your customers whenever you like. View their order history, offer special promotions, and talk to visitors directly on our live chat feature.

Social proof

Show shoppers a pop-up notification every time you make a sale on your site. Create buyer urgency and convert more visitors into paying customers with Sales Pop.


Handle your store finances with professional tools. Simplify accounting, invoicing, and more with major apps like Quickbooks and Freshbooks. 

eCommerce App

eCommerce apps

Customize and scale your eCommerce business with any of our industry-leading apps.

ecommerce apps


Grow your product offering. Source and sell millions of high-quality items on Modalyst and its multiple integrated platforms, like AliExpress—minus the overhead costs.

Multichannel fulfillment

Focus on scaling your business by integrating Multiple orders. Manage fulfillment and inventory for all your sales channels, keeping everything fully synced across the board.

Mini POS

Transform your phone into a mobile point-of-sale system. Accept payments from customers in person and manage your online and offline inventory, sales, and store pickups.

Print on demand

Sell your own custom merchandise online. Create and sell merchandise featuring your logo, designs, and branding with Printful and Printify.

Google Shopping

Drive more sales with Google Shopping apps like Adscale. AI technology powers cross-channel advertising, automatically creating and optimizing ads on YouTube and all Google channels.

Fully synced store

Use your Owner app freely. Your on-site and in-app sales and store data remain automatically synced and up to date at all times.


Build brand loyalty by letting customers share their experiences. Collect and showcase high-quality products and store reviews on your site with apps like Kudobuzz Reviews.

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