When it comes to web design, incorporating video has become a popular trend in recent years. Video not only adds an interactive and engaging element to websites, but it can also help convey information in a more dynamic way.
In this article, we'll dive into the benefits of incorporating video in web design, different types of websites that can benefit from video, and best practices for designing websites with video.
Why Incorporate Video in Web Design?
Video can be a powerful tool in capturing and retaining users' attention on a website. According to a study by Wistia, the average viewer watches a video on a website for 2.6x longer than they spend on a page without a video. Additionally, video can help convey information in a more compelling way than text or images alone. This can be especially useful for businesses looking to showcase their products or services in a more engaging way.
Different Types of Websites That Can Benefit from Video
Not all websites may benefit from incorporating video, but certain types of websites can see a significant impact from it. Here are a few examples:
Landing Pages: Landing pages are often used in digital marketing campaigns to drive users to take a specific action, such as filling out a form or making a purchase. Incorporating video on a landing page can help capture users' attention and convey the value proposition of the offer in a more dynamic way.
Basic Websites: Basic websites are typically used by small businesses to establish an online presence and provide basic information about their products or services. Adding video can help showcase products or services in a more engaging way and help differentiate the business from competitors.
Premium Websites: Premium websites are designed for businesses that want to showcase their products or services in a more visually appealing and interactive way. Adding video to a premium website can help elevate the user experience and convey the brand's messaging in a more dynamic way. Check out VKL Design Studio's Premium Website Design to see an example.
eCommerce Websites: eCommerce websites can benefit from incorporating video to showcase products in a more dynamic way and provide additional information to potential customers. Check out VKL Design Studio's eCommerce Website Design for an example of a website that incorporates video in an effective way.
Mobile Apps: Mobile apps can benefit from incorporating video to showcase the features and functionality of the app in a more engaging way. This can help encourage users to download the app and continue using it.
Best Practices for Designing Websites with Video
Incorporating video into a website can be a powerful tool, but it's important to design the website in a way that maximizes its impact. Here are some best practices for designing websites with video:
Strategic Placement of CTA Buttons: Calls to action (CTAs) are essential for driving users to take a specific action on a website, such as filling out a form or making a purchase. It's important to strategically place CTA buttons on the website in a way that is easy to find and encourages users to take action.
Clear Value Proposition: A clear value proposition helps communicate the benefits of a product or service to potential customers. When incorporating video, it's important to ensure that the messaging is aligned with the value proposition and that it's clear and concise.
Simplified Forms: Forms can be a barrier for users to take action on a website, so it's important to keep them as simple as possible. Only ask for information that is necessary and avoid asking for too much information upfront.
Social Proof: Social proof, such as customer testimonials or reviews, can help build trust with potential customers and encourage them to take action. Incorporating social proof alongside video can help strengthen the messaging and increase its impact.
Choosing the Right Variant for Your Business
When it comes to choosing the right variant for your business, there are several factors to consider. First, you'll want to consider your budget and resources. Some variants, such as premium websites or mobile apps, may require a larger investment in both time and money. On the other hand, a basic website or landing page may be more cost-effective for smaller businesses with limited resources.
You'll also want to consider your business goals and objectives. If you're looking to establish a strong online presence and showcase your products or services in a more visually appealing way, a premium website or eCommerce website may be the best fit. If you're running a digital marketing campaign and need a landing page to drive users to take a specific action, a landing page with video may be the way to go.
Ultimately, it's important to work with a reputable web design agency, such as VKL Design Studio, that can help guide you through the process of choosing the right variant for your business. VKL Design Studio offers a range of web design services, including premium website design, eCommerce website design, and mobile app design.
Here’s a brief look at some of the most popular options used by some of the most successful websites.
1. Embed a video.
This method is compatible with nearly every content management system (CMS) and requires nothing more than copying an embed link into your site’s HTML code. This method gives you the benefits of unlimited bandwidth and video length, as well as increased exposure—uploading your videos to a site like
2. Use a button that reveals your video after clicking.
Some website owners worry that a video may clash with their site’s design aesthetic. Adding a button on your page that allows a video to pop up when clicked, instead of embedding a video directly, is a more aesthetically pleasing and organized way to elicit a video click. A button also provides a subtle call-to-action and prompts your visitors to engage with your website.
3. Auto-play video in your hero image.
Including a video in the hero of your website can create a connection, impact, and serious engagement among users. Forbes revealed that including a background video in the hero image of a landing page can increase your conversion rate by a whopping 80 percent. This type of integration also leads viewers to make an emotional connection between your business and what they observe in the video, creating a positive association with your brand—especially if the video tells a visual story that includes people as subjects.
4. Create a slideshow gallery with multiple videos.
A slideshow gallery allows you to “bundle” relevant videos that viewers can scroll through and select with ease. This feature is not only user-friendly, but it also allows you to display multiple videos in a condensed format that won’t overwhelm the entire landing page. It reduces website clutter, allows you to organize videos by topic or category, and frees up additional whitespace on your webpage(s) for a clean design.
5. Create a video gallery grid.
A grid video gallery is perfect for showcasing a large array of video content. A grid video gallery makes it easy for visitors to locate specific videos or topics among a large collection. Think of this like a “video buffet” where all your videos are on display for selection.
For example, if you have a video series that features parts one through six, viewers can quickly find and select each part without having to dig through your site or search for the right video. Despite this method’s ability to display multiple videos at once, the design is still easily scannable and pleasing to the eye.
Incorporating video this way can be just as easy as embedding a URL, but your website will require the proper functionality.
Conclusion
Incorporating video in web design can be a powerful tool for businesses looking to capture users' attention and convey information in a more engaging way. Different types of websites, such as landing pages, basic websites, premium websites, eCommerce websites, and mobile apps, can all benefit from incorporating video.
By following best practices for designing websites with video, such as strategic placement of CTA buttons, clear value proposition, simplified forms, and social proof, businesses can increase their chances of driving higher conversions and achieving their business goals. When choosing the right variant for your business, it's important to consider your budget, resources, and business goals and work with a reputable web design agency that can guide you through the process.
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