Formed in 2014 from the merger of Flanders' opera house and main ballet company, Opera Ballet Vlaanderen (OBV) is the largest cultural institution in the Dutch-speaking part of Belgium. This new logo, designed by London-based Pentagram partner Marina Willer, uses distorted type to turn the institution's capital letters into an instantly recognizable icon.
Like it or loathe it, it certainly conveys the contemporary feel the client was aiming for, and avoids any hint of cliche.
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