You don’t need to do all three; just pick the one you’re most comfortable with and the one that will give you the features you need.
Why starting in March 2023, for continued website measurement, nead migrate your original property settings to a Google Analytics 4 (GA4) property, or they'll be copied for you to an existing GA4 property, reusing existing site tags.
Starting in March 2023, it will be necessary to migrate your original website settings to a Google Analytics 4 (GA4) property in order to continue measuring your website's performance.
If you do not make this migration, your settings will be automatically copied to an existing GA4 property, which will reuse the existing site tags.
This change is being made to ensure that website measurement remains accurate and up-to-date with the latest technology. GA4 offers new features and capabilities that can help improve your website's performance tracking and analysis. Therefore, it is recommended that you make the necessary migration to GA4 in order to take advantage of these benefits and continue effectively measuring your website's performance.
Failure to migrate to GA4 may result in data inconsistencies or inaccuracies in your website measurement, as your original property settings may no longer be supported. Additionally, if your settings are automatically copied to an existing GA4 property, you may not have full control over the data and reporting for your website.
To migrate to GA4, you will need to set up a new GA4 property and create new tags for your website. You can then use the migration feature in Google Analytics to transfer your existing data and settings to the new property. This will ensure that you have full control over your website's data and can take advantage of the new features offered by GA4.
To set up Google Analytics 4 for your Wix website, follow these steps:
Sign in to your Google Analytics account and create a new GA4 property for your website.
Once you've created the new property, go to the "Data Streams" section and click on "Web."
Enter the URL of your Wix website and click on "Create Stream."
Follow the instructions provided to set up your GA4 tag on your Wix website.
Once your tag is set up and activated, go back to the GA4 dashboard and click on "Realtime" to verify that data is being tracked correctly.
Customize your GA4 settings as needed, including setting up goals, filters, and other tracking features.
It's important to note that the process of setting up GA4 for a Wix website may vary depending on the specific Wix plan you are using and any additional integrations or customizations you have in place. If you encounter any issues or need additional guidance, you can refer to the Wix Help Center or contact Wix support for assistance.
Additionally, it's important to ensure that your Wix website is properly configured to work with GA4. This may involve adjusting your website's code or settings to properly track user behavior and other relevant data. Wix offers various tools and resources to help you set up your website for GA4 tracking, including detailed documentation and tutorials.
Once your GA4 tracking is set up and working correctly, you can use the data and insights provided by GA4 to gain a better understanding of your website's performance and user behavior. This can help you make informed decisions about website design, content, and marketing strategies, as well as identify areas for improvement and growth.
Overall, setting up GA4 for your Wix website is a relatively straightforward process that can offer significant benefits in terms of website performance tracking and analysis. By following the steps outlined above and using the resources available from Wix and Google Analytics, you can ensure that your website is properly configured for GA4 tracking and use the insights gained to improve your online presence and achieve your business goals.
For WIX website see more here: Upgrading Universal Analytics to Google Analytics 4 (GA4)
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