11 gorgeous examples of small business websites to inspire you

A powerful online presence is imperative for small business owners. With so many potential customers searching for businesses like yours, you want to ensure that your brand leaves a lasting impression online.

To help you create a small business website that’s professional, engaging, and memorable, we’ve hand-picked this selection of the best examples of how to make a business website, all built on Wix. And if you're not sure if you need one, check out Does My Business Need a website.

For getting your business started, you’ll also find two free business website templates that you can fully customize and make your own:

Best examples of small business websites

1. Piboco

2. Caption

3. Objective

4. Holyziner

5. Puffin Packaging

6. Bonny

7. Islango

8. Acupuncture with Fabi

9. Ducknology

10. Ubio Labs

11. Milestone

01. Piboco: App website

Piboco is an interactive reading app for children, created by a collective of picture bookmakers. Its homepage design is clean and uncluttered, with large text placed on top of playful geometric shapes.

With the help of concisely written website content, site visitors are introduced to what the site is all about as soon as they enter. Following this textual description, a prominent call-to-action (CTA) button immediately encourages them to download the app.

The header makes navigation effortless, with a website menu and a logo that leads back to the homepage when clicked. There’s also a language toggle, allowing users to switch between the three languages of this multilingual website with ease.

The Piboco site is just as inviting in its mobile website version, with added interactions such as animations and a welcome screen.

02. Ception: Tech startup website

Ception’s brand identity is evident in every aspect of its business website design. From its tech logo to the clearly defined brand colors - a dark primary color and four accent colors that pop out in comparison - everything on the page comes together to form one cohesive story.

Ception also uses a mix of visual elements, including illustrations, icons, and photographs, to highlight its advanced localization solution.

By implementing top website design tips, the site’s hierarchy is crystal clear. It’s easy to see which elements are the first to draw our attention so that the most significant features do not go unnoticed. This is achieved through variation in text size, like larger headers, as well as text weight, such as bold call-to-action text.

Tip: Not sure which platform is best for your business website? Check out this guide to the best website builders for small businesses.

03. Objective: Lifestyle eCommerce website

Accomplishing not one but two great website ideas, Studio Adjective has created both an online interior design portfolio for showcasing their projects, as well as a separate eCommerce website for selling their products. Their online store, Objective, exudes a high-quality, minimalist lifestyle in everything from the web design itself to their wide range of products.

Applying the split screen website layout, the page is vertically divided in two down the middle. For added visual interest, the store’s logo is located at the very center, where the two halves meet. The logo stays put as site visitors scroll down, tying this web design trend together.

When browsing through Objective’s products, site visitors are met with impeccable product photography. By use of hover effects, each of the images changes into an alternate view of the same product when hovered over. This simple change makes for a more interactive shopping experience and increases the products’ appeal.

04. Holyziner: Freelance photography portfolio

Igor Ntwari, also known as Holyziner, is a freelance photographer based in Burundi. His photography website was built on Editor X, the advanced creation platform from Wix. Igor’s website employs enlarged typography and overlapping layers to create a stylish, edgy look.

Adding to this sophisticated design are Igor’s font pairings, combining both serif and sans serif typefaces (with and without little embellishments at the tips of the letters). Another unique typographical touch to the website is his handwritten signature, which appears at the website’s footer and serves as a bespoke logo design.

The online form on the ‘Contact’ page reinforces the same visual language as the rest of this portfolio. With enlarged typography and thin black lines, site visitors are invited to fill in their information. If any of the details are incomplete, the lines turn red to indicate the error. These friendly micro-interactions guide site visitors in the right direction, improving the website’s user experience.

05. Puffin Packaging: Eco-friendly packaging website

Eco-friendly packaging company Puffin demonstrates the value of creating your own logo. Note how their logo serves as a key element in the web design itself, repeating in the header, the favicon (the little icon at the top of the browser), and the product photographs.

Yet a great logo is only one component of building a brand. Puffin has also crafted a catchy slogan to encapsulate their business and spirit—“Delivered fresh, naturally.”

Another important element is their brand voice, which is applied consistently across their website. The written copy maintains a light, conversational tone, with fun phrases (like, “give us a buzz on the telephone”) that help the brand come off as human and approachable.

This same tone is used in the testimonials section of this professional website. As proof of their customers’ love for the product, Puffin opted to turn to the enthusiastic responses of pets. It’s an unconventional approach, sure to put a smile on site visitors’ faces.

06. Bonny: Creative agency website

The homepage of this creative agency’s small business website is clean, neatly dividing the page into sections using strips. The website color scheme is comprised of deep, earthy tones, and when paired with illustrations and black and white photography, the result is an effortlessly chic look.

By creating a blog called Bonny Journal, the duo behind this agency is able to share their expertise in the field of conscious living. It’s a beautiful blog example that touches on a variety of topics, from second-hand fashion to self-love practices.

The website’s ‘Contact’ form is a lightbox that slides into view from the right corner of the screen. This helps site visitors leave a quick note from whatever page of the website they’re currently on while matching the same impeccable typography and color palette as the rest of the site.

08. Acupuncture with Fabi: Acupuncturist website

The use of digital illustrations elevates this acupuncture site into one of the best small business website examples. The illustrations are tailor-made for the website, helping it paint a more vivid picture of the healing powers of Chinese medicine.

The site is complete with an online booking system, enabling users to easily book their next appointment. Through the integration of a Members Area, users can sign up to the website and manage their bookings themselves.

Since this is also the personal website of a solo practitioner, Fabiana has added a photo of herself and shared some of her background story. This helps build trust and foster a more meaningful connection with site visitors. In addition, it strengthens Fabi’s personal brand as a professional acupuncturist.

09. Ducknology: eCommerce jewellery website

This small business website is edgy and full of character. Through the combination of emojis, an exposed grid, and a “deformed” typeface, this New York-based jewelry brand creates a look that’s equal parts trendy and quirky.

The name Ducknology is catchy, descriptive, and memorable, which is everything you need in a business name. Alternatively, there are free online tools such as the Wix Business Name Generator to help find the perfect name for any business.

Their written copy takes the same unique approach, with statements like “We just love beautiful cheap things” and plenty of “quacks.”

The design also makes great use of subtle parallax scrolling effects, adding a sense of motion and depth to the page. For example, notice how the outlined text at the side of the homepage gently glides into view, making it seem animated.

10. Ubio Labs: Mobile accessories website

Ubio Labs creates accessories for mobile devices. Their website design is clean and includes generous servings of whitespace, giving each element the space it needs to stand out.

The menu at the site’s header makes for easy website navigation. Since this business website offers a wide range of products, the ‘Products’ menu is simplified using a combination of icons and text. This prevents the drop-down menu from being overcrowded.

To show even more of its products on its website, Ubio Labs has embedded its Instagram feed on its homepage. This helps ensure that the page is regularly updated and that the freshest content is displayed automatically.

11. Milestone: Construction and renovations website

Milestone's construction website is a powerful marketing tool for business. Showcasing the diversity of their construction and renovation projects, they use muted tones, a modern style, and a sleek construction logo design to establish their brand image online.

When making a business website, it's important to link to active social media accounts as Milestone does—this is a great way to engage visitors on a more consistent basis. In addition to their Instagram and Facebook business pages, Milestone includes links to their Houzz account—a community website, especially for business owners in the construction industry. This way, curious potential customers can see what Milestone has been up to lately.

All-in-all, Milestone's business website serves to establish credibility and authority, while creating more opportunities for them to draw in new clients. even further with your brand, and establish credibility.

Eden Spivak

Eden Spivak is an experienced content writer and editor specializing in graphic design topics, as well as a published children's and editorial illustrator.