top of page

STORIES OF OUR PRACTICE

Tiny Check
Team VKL Design

Team VKL Design

Apr 27, 2023

12

Studies, Logo design, Web design, Our practice

Tags:

About new website for University of the Arts London (UAL)

University of the Arts London (UAL) has recently launched a new on-boarding website to enhance the induction process for new hires.


The website, which can be accessed at https://www.arts.ac.uk, has been designed to showcase UAL's creativity and personality, while providing new employees with all the information they need to feel comfortable and confident on their first day and onwards.



As Europe's largest specialist arts and design university, UAL attracts close to 19,000 students from over 100 countries. The induction website was created by Rouge, with the aim of engaging new employees as soon as they sign their contract to work at UAL. With rich trackable video and text content, the portal establishes a direct line of communication between new hires and their line manager, allowing any question or concern to be resolved before the new journey begins.


With rich trackable video and text content, the portal establishes a direct line of communication between new hires and their line manager, allowing any question or concern to be resolved before the new journey begins.

The on-boarding portal covers all the necessary information, including where new employees need to be on their first day, what they need to bring with them, and how to get there. Additionally, the website offers information about local attractions to help new hires get acquainted with the area. The website is mobile-friendly, catering to a wide range of devices and connection speeds, as well as those with greater accessibility requirements.


The website's user-friendly design and content create a welcoming environment for new employees, helping to alleviate some of the anxiety associated with starting a new position. With this innovative on-boarding approach, UAL is demonstrating its commitment to providing a supportive and engaging environment for its employees, while showcasing its unique and vibrant culture.


The UAL on-boarding website is not only designed to provide new employees with the necessary information, but also to give them a glimpse into the university's dynamic culture. The website is visually engaging, with creative imagery and graphics that reflect UAL's artistic spirit. The content is presented in a clear and concise manner, making it easy for new employees to navigate and find what they need.



The website's accessibility features ensure that all employees, regardless of their abilities, can access the information they need. This includes features such as alt-text for images, captioned videos, and a user-friendly interface for those who use assistive technologies.


Furthermore, the UAL on-boarding website provides new employees with a sense of belonging and connection to the university before they even step foot on campus. By providing rich video content and direct communication with their line manager, new employees can begin to familiarize themselves with the university's culture and expectations, and feel more prepared for their first day.


The website's mobile-friendly design and compatibility with various devices and connection speeds also make it convenient for employees to access information on the go

The website's mobile-friendly design and compatibility with various devices and connection speeds also make it convenient for employees to access information on the go. This is particularly important for international employees who may be relocating to London for their new position and need easy access to information about the city and its surrounding areas.


Overall, the UAL on-boarding website is a testament to the university's commitment to creating a positive employee experience. By investing in technology to streamline and enhance the induction process, UAL is setting the stage for a successful and productive workforce. The website's attention to detail, accessibility, and engaging content sets a high standard for other organizations to follow, and reinforces UAL's reputation as a forward-thinking and innovative institution.

Related stories

bottom of page