Best practices website design for construction companies

Designing a website for a construction company requires careful consideration of industry-specific needs and user expectations.

Below are some best practices for creating an effective construction company website, along with links to sample websites for inspiration:

Clear and Engaging Homepage:

Your homepage should make a strong first impression. Use high-quality images of your projects, company branding, and a clear headline to convey your expertise and services.

Sample: Turner Construction

Easy Navigation:

Keep the navigation menu simple and intuitive, with clear labels for key pages like "Services," "Projects," "About Us," and "Contact."

Sample: Suffolk

Responsive Design:

Ensure your website is responsive, meaning it adapts to various screen sizes and devices, including smartphones and tablets.

Sample: PCL Construction

Showcase Projects Portfolio:

Create a dedicated "Projects" or "Portfolio" section to showcase your completed work. Include high-resolution images, project descriptions, and client testimonials when possible.

Sample: Skanska

About Us Page:

Share your company's history, mission, values, and team members' profiles. Highlight your expertise and commitment to quality.

Sample: Bechtel

Services Page:

Detail the range of construction services you offer. Use clear descriptions, icons, and possibly case studies to illustrate your capabilities.

Sample: Kiewit

Contact Information:

Make it easy for visitors to reach you. Provide a dedicated "Contact" page with a contact form, phone numbers, and a physical address.

Sample: Clark Construction

Call to Action (CTA):

Include clear and strategically placed calls to action throughout the website. Encourage users to request a quote, schedule a consultation, or explore your projects.

Sample: Mortenson

Blog or News Section:

Maintain a blog or news section to share industry insights, company updates, and construction trends. This demonstrates expertise and keeps content fresh.

Sample: Lendlease

Testimonials and Reviews:

Showcase client testimonials, reviews, or case studies to build trust and credibility.

Sample: Gilbane Building Company

Safety and Sustainability Focus:

Highlight your commitment to safety and sustainability. Share relevant certifications, practices, and achievements.

Sample: Turner Construction - Sustainability

SEO Optimization:

Implement SEO best practices, including keyword optimization, meta tags, and schema markup, to improve search engine visibility.

Sample: Bechtel

Speed and Performance:

Optimize website speed and performance to ensure quick loading times. Users expect fast websites.

Sample: Jacobs

Legal and Compliance:

Ensure that your website complies with legal requirements, including accessibility standards and GDPR if applicable.

Social Media Integration:

Integrate social media buttons and feeds to encourage visitors to connect with your company on platforms like LinkedIn, Instagram, and Twitter.

Security Measures:

Implement security measures to protect user data and maintain the integrity of your website.

Regular Updates:

Keep your website updated with the latest projects, news, and content to show that your company is active and thriving in the construction industry.

Interactive Elements:

Incorporate interactive elements such as before-and-after image sliders, 360-degree virtual tours, or interactive project maps to engage users.

Video Content:

Use videos to showcase your projects, construction processes, and team members. Videos can provide a more immersive experience for visitors.

Sample: Webcor Builders

Client Portal:

If applicable, offer a secure client portal where clients can access project updates, documents, and communication with your team.

Sample: Swinerton

Downloadable Resources:

Provide downloadable resources such as brochures, whitepapers, or safety guidelines to offer value to visitors.

Sample: DPR Construction

Multi-Language Support:

Consider offering content in multiple languages to reach a broader audience if your company operates in diverse regions.

Interactive Contact Map:

Enhance the "Contact" page with an interactive map that displays your office locations and provides directions.

Live Chat Support:

Incorporate live chat support to assist visitors in real time and answer their inquiries promptly.

Sample: Gilbane Building Company

Downloadable Case Studies:

Make case studies available for download, showcasing successful projects, challenges overcome, and solutions provided.

Community Involvement:

Highlight youry's involvement in community projects, philanthropy, or sustainability initiatives.

Sample: Hensel Phelps

Interactive Timeline:

Create an interactive timeline to showcase your company's history, milestones, and major achievements.

Project Filters and Search:

Implement filters and search functionality for the "Projects" section, allowing users to easily find specific types of projects or locations.

Sample: Mortenson

Interactive Services Section:

Use interactive elements to explain your construction services in more engaging ways, such as infographics or interactive diagrams.

Local SEO Optimization:

Optimize your website for local SEO by including location-specific keywords, ensuring consistency in NAP (Name, Address, Phone) details, and registering with Google My Business.

Progress Tracking:

If feasible, provide a feature for clients to track the progress of their ongoing projects, complete with updates and photos.

Awards and Recognitions:

Showcase awards, certifications, and industry recognitions received by your company.

Sample: Skanska Awards

Investor Relations (For Public Companies):

If your construction company is publicly traded, include an investor relations section with financial reports and investor information.

Maintenance and Support:

Set up a system for maintaining and updating the website regularly to ensure that all information is accurate and current.

Remember that the website's design should align with your construction company's brand identity and values. Regularly gather user feedback and monitor website analytics to make continuous improvements to the user experience and functionality.