How to use WIX CMS email for marketing

Wix CMS (Content Management System) offers features that allow you to send marketing emails to your website subscribers and contacts.

Here's how to use Wix CMS email for marketing:

Set Up Your Wix Account:

If you haven't already, sign up for a Wix account and create or connect your website to the Wix platform.

Collect and Manage Subscribers:

Use Wix's built-in tools to collect email subscribers on your website. You can add a sign-up form to your site or create custom forms. Make sure to clearly communicate what subscribers can expect to receive in terms of email content.

Create an Email Marketing List:

Organize your subscribers into lists based on their preferences or interests. Segmentation allows you to send targeted and relevant emails to specific groups.

Design Email Templates:

Wix provides a variety of customizable email templates. You can select a template that matches your brand and message. Customize the template with your content, images, and branding elements. Ensure that your emails are mobile-responsive.

Compose and Send Emails:

With your email template ready, compose your marketing email. Add compelling subject lines, engaging content, images, and CTAs. Use Wix's drag-and-drop editor to easily create your email. Preview your email to see how it will appear to recipients.

Schedule or Send Immediately:

Choose whether you want to send your email immediately or schedule it for a future date and time. Consider the best timing for your target audience.

Automate Email Campaigns:

Set up automated email campaigns, such as welcome emails, abandoned cart reminders, or birthday greetings. Automation allows you to send timely messages without manual intervention.

Personalization:

Personalize your emails by addressing subscribers by their names and using dynamic content that caters to their interests or past behavior.

Segmentation:

Use your subscriber lists to segment your email campaigns. Send specific content to different groups of subscribers based on their preferences and behavior.

Analyze Email Performance:

Monitor the performance of your email campaigns using Wix's built-in analytics tools. Track metrics like open rates, click-through rates, conversion rates, and unsubscribe rates.

Optimize and Iterate:

Review the performance data to identify what's working and what's not. Use this information to make improvements to your email marketing strategy for future campaigns.

Compliance and Unsubscribe Options:

Ensure that your email marketing campaigns comply with email marketing regulations and include a clear and easy-to-find unsubscribe option.

Maintain List Hygiene:

Regularly clean your email list by removing inactive or unengaged subscribers to maintain healthy deliverability rates.

Promote Your Email Sign-Up:

Encourage more subscribers by promoting your email sign-up form across your website and other marketing channels.

Integrate with Other Tools:

Consider integrating Wix with other marketing tools, such as CRM systems, for a more comprehensive marketing strategy.

Remember that successful email marketing is about providing value to your subscribers, building relationships, and respecting their preferences. Over time, you can use Wix's email marketing features to engage your audience, promote products or services, and achieve your marketing goals.