Explore all the features you need to create your website and grow online.
WEBSITE DESIGN
Design features
Mobile site editor
Customize the design and layout of your site for a seamless mobile experience.
Image filter
Edit and enhance your images with a large selection of filter options.
Entrance animations
Draw attention to where you want it most by adding dozens of animation effects to your site.
VideoBox
Showcase videos in a unique way. Edit the design of the box and 'play' button, add overlays, and more, to make your videos really pop.
Crop your images however you want, whether it's manually, by shape, or by ratio.
Custom fonts
Upload and use your own fonts so that your site fully matches the vibe of your brand.
Gradients
Create eye-catching backgrounds for elements on your site using gradients.
Transparent videos
Add videos with a transparent background made by leading designers or upload your own.
Website templates
Choose from 900+ pro-designed templates and customize one to make it your own.
Text Mask
Fill your text with a unique video, image or gradient to create an extraordinary visual.
Custom interactions
Make your site interactive by triggering animations when visitors perform specific actions, like hovering, scrolling, or clicking.
Shape Dividers
Add Shape Dividers to your strips and sections, and customize them to split the layout of your site in a more interesting way.
Vector Art
Add Vector Art to bring life to your site. Choose from 100s of free options or upload your own.
Add and customize sections on your site to begin structuring your pages and their content.
Customize slideshows to display images and content on your site in a unique way.
Slide show
Customize slideshows to display images and content on your site in a unique way.
Custom interaction
Make your site interactive by triggering animations when visitors perform specific actions
Interact with video
Add some action to your site using exclusive technologies like Video Box, Video Mask and transparent video
WEBSITE DESIGN
Essentials
App Market
Gain access to hundreds of third-party apps to help you enhance your site and grow your business.
Multilingual website
Translate your site into multiple languages to communicate with visitors around the world and expand to new markets.
Code development platform
Add code to your site for advanced design control and functionality.
Page duplication
Duplicate pages on your site, or copy a page into a different site for increased efficiency and convenience.
Multiple site collaborators
Invite people to collaborate on your site and manage their roles and permissions.
Customize the 404 page that visitors see when trying to access a page that doesn’t exist on your site.
Customize Site Theme
Site menu design
Customize your site menu to improve navigation and promote specific pages with mega menus and submenus.
Social bar
Add a social bar to your site to display icons that link directly to your social media platforms.
Populate your site with images of your choice to make it look more professional and truly make it your own.
Free media from us
Choose from thousands of free high-quality images, videos, icons, and more to make your site stand out.
Video upload
Upload your content to your site, or add videos from YouTube, Facebook, and more to engage your visitors.
Add affiliate links to text, images, or buttons to direct your site visitors to websites you're affiliated with to earn money.
Text & icon items
Customize buttons to encourage your site visitors to click and perform the action you want.
AI generated text
Enter a few keywords and let AI help you generate unique text for your site's pages.
Photo studio
Add filters, edit and enhance your images straight from the Editor.
Site search
Add a site search to help your visitors find the most relevant content, products and services on your website.
Audio player
Feature music or podcasts on your site to engage visitors.
Anchor links
Link to specific sections of a page to help improve your site navigation.
YouTube feed
Add a YouTube feed to your site and enable each new video you add to automatically sync to your site.
Google maps
Add Google Maps to showcase your location and make it easy for visitors to get directions to you in one click.
Accessibility Wizard
Make your website accessible to people with disabilities.
Lightbox popup
Add a pop-up to draw your visitors' attention and showcase important info, discounts, and more.
Content Management System
Store and manage all of your site content in one place, plus create CMS collections and dynamic pages without writing a line of code.
Site backup
Access your site history to see when a change was made, who performed the change or to restore a previous version.
Branded app builder
Create your own fully branded native mobile app. No code needed.
Domane registration
Search, buy, and register a domain name for your website—all in one place.
Accessibility
Use our built-in accessibility features to create a website that is accessible to everyone, regardless of ability.
99.98% uptime
Reliable infrastructure ensures your site stays up and running 99.98% of the time so site visitors can enjoy a seamless online experience.
Web hosting
Get reliable, scalable and free web hosting to build your online presence.
Website security
Get enterprise-grade security with every site from threat prevention to real-time detection and rapid response.
Domain transfer
Seamlessly transfer a domain purchased elsewhere to your Wix site.
High perfomance
Get industry-leading performance at the core of every site you build.
SSL certificate validation
All Wix sites include the HTTPS and SSL protocols to ensure secure communication between your site and its visitors.
Generate with AI
AI generated text
Enter a few keywords and let AI help you generate unique text for your site's pages.
AI product description
Speedily create product descriptions at scale. Answer a few questions about the product and instantly get options to choose from.
Image enhancer
Use the built-in image enhancer to edit and beautify your photos in seconds.
AI email generator
Choose the type of email campaign you want to send out and let AI do the rest, all the way from the layout to content creation.
AI image creator
Generate a high-quality image in a click by simply describing the image you want, and then seamlessly adding it to your website.
Layout generator
Browse personalized layout suggestions, and see how they’d look with your content before making a final decision.
Image background remover
Refine and edit the background of any image, be it a person or product shot, by automatically removing the background.
Benchmarks
Gain insights into your website's performance, compare traffic and sales metrics with similar sites, and get actionable tips for improvement.
AI social captions
Generate three content choices for your social media captions, plus get trending hashtags, all powered by AI.
Auto-generated trailers
Create 30-second trailers of your videos instantly, then use them for marketing or share them on your social media platforms.
AI SEO metatag
Instantly generate optimized meta titles and descriptions for each of your pages. Fine-tune with prompts and customize straight from your SEO Panel.
Upscale image resolution
Enhance the quality of your photos with a click. Sharpen previously blurred images to make them look more professional.
AI Google ads
Generate titles, descriptions, and keywords for your Google ads using AI and then publish them directly from the Wix editor.
RUN & SCALE YOUR BUSINESS
Business management
Scheduling system
Manage your bookings, payments, staff, appointment reminders, and more–from one place.
Analytics
See how visitors interact with your site and get valuable insights to make informed business decisions.
Website owner App
Manage and grow your business or community from your mobile. Chat with clients, take bookings, get paid and much more.
Google Workspace integration
Buy a custom business email from Wix and manage multiple Google Workspace applications under your domain name.
Mobile POS
Take payments anywhere with your phone or portable reader.
Forum
Keep your visitors engaged and active on your site with a fully customizable forum.
Custom forms
Create custom payment, registration, and contact forms to collect and track all the info you need for your business.
Payment solutions
Accept major debit/credit cards, Apple Pay, Google Pay, Tap to Pay on mobile, and more for a seamless checkout experience.
Invoices
Create and send invoices, track their statuses, and receive payments from your customers.
Price quotes
Send your clients professional price quotes for your products and services.
Members area
Take payments Boost user engagement by letting visitors sign up for an account on your site. Grant access to exclusive content and award members with badges
Automations
Streamline your work processes and save time on manual tasks with automated emails, chat messages, reminders and more.
CRM
Use a built-in CRM system to capture leads, convert them into customers and keep them engaged.
Coupons and discounts
Attract more customers, foster brand loyalty, and drive sales with discounted offerings on products, services, event tickets, and more.
Live chat
Let your visitors and customers easily contact you by adding a live chat option to your site.
File share
Create a file library where you and your visitors can securely upload and share documents to exchange ideas and collaborate on projects.
RUN & SCALE YOUR BUSINESS
Marketing
SEO tools
Use a complete suite of advanced SEO tools to optimize your site for search and increase your organic traffic.
Email marketing
Create and customize strong email marketing campaigns to engage your audience, send promotions and increase traffic.
Instagram feed
Feature your Instagram feed on your site to show off your visual content and attract new followers.
Google Ads with website
Launch a Google Ads campaign to reach your site's target audience and appear high up in Google search results.
Facebook and Instagram Ads
Get reports with actionable insights and data about your site and marketing activities.
Logo maker
Create a custom logo for your brand in minutes with our AI logo generator.
Marketing integrations
Connect tools such as Google Analytics Facebook Pixel and CAPI to get insights on site traffic, visitor behavior, and more.
Social media marketing
Design, schedule, and easily share your content across multiple platforms to boost engagement.
Analytics
Get reports with actionable insights and data about your site and marketing activities.
RUN & SCALE YOUR BUSINESS
SEO
Optimized robots.txt file
Your site's robots.txt file is already optimized to tell search engines which pages to crawl.
URL customization
Edit the URL slugs for site pages. Create consistency with variables and structure with site hierarchy.
Social sharing optimization
Customize your pages for social networks like Facebook and Pinterest by adding your own images, titles, and descriptions.
URL redirect manager
Create 301 redirects for individual pages and groups of pages on your site, and send traffic to new locations.
Image optimization
The website automatically optimizes site images for quality, search, and faster downloads.
Website setup check list
Follow a personalized checklist of SEO setup tasks to help your site become more visible in online searches.
Site inspection tools
Learn how Google views your site and troubleshoot pages not appearing in search results.
SEO Assistant
Fix current issues and follow recommendations to improve your site’s performance in search results.
Structured data markup
Markup allows site content to be eligible for rich results. It's preset for some pages, like products and blog posts.
SEO meta tags
Meta tags are automatically added to all pages so that search engines can display them properly.
SEO setting
Customize the default page settings and meta tags across all page types at once with defaults, or edit them individually.
Bot log reports
Review your log data to get a better understanding of how search engine bots crawl your site.
AMP for Wix blog
Get faster loading times on mobile devices for blog posts with AMP versions.
Tracking events
Automatically send events and track visitor behavior by connecting third-party marketing tools, like Google Analytics and more.
Lumar (DeepCrawl) integration
Identify opportunities to improve your SEO by running technical audits on your site.
Customize default SEO settings
Customize the default page settings and meta tags across all page types to create structure and save time.
Server side rendering (SSR)
The website’s infrastructure is based on SSR, allowing search engines to fully read your site content.
Canonical tags
The website automatically sets default canonical tags. Edit them to tell search engines which pages are primary versions for indexing.
XML sitemaps
The website automates your indexing with built-in individual sitemaps and IndexNow to help improve discoverability.
CDN and caching
The website integrates with external CDN providers allowing automatic caching, which enables faster site loading.
Site verification
Customize your SEO tags from client-side code with Velo APIs.
Host analytics
Get actionable insights to help you better understand and improve your site's SEO.
Semrush keyword research tool
Use this tool to find high-performing keywords to help boost your site's traffic.
SEO Dashboard with GSC insights
Get access to site performance data on Google, SEO tools, and more directly from your SEO Dashboard.
BUSINESS SOLUTIONS
eCommerce
eCommerce website templates
Choose from a variety of free designed templates or build your custom online store using professional eComm elements.
Shipping and delivery solutions
Offer streamlined shipping, delivery, and pickup options for your customers.
Google Merchant Center
Generate additional revenue by putting your products on the top of Google search result pages.
Currency converter
Add the currency converter to your store to make it easy for customers to view product prices in their preferred currency.
Payment solutions
Accept major debit/credit cards, Apple Pay, Google Pay, Tap to Pay on mobile, and more for a seamless checkout experience.
Dropshipping
Source ready-to-ship products from thousands of hand-picked dropshipping suppliers.
Point of Sale (POS)
Use Wix POS to accept in-person payments for your business anywhere you want to sell.
Custom checkout experience
Add your brand logo and custom checkout fields to create a customized experience for your customers.
Customer loyalty programs
Attract customers and increase sales with custom coupons and automatic discounts.
Coupons & discounts
Attract customers and increase sales with custom coupons and automatic discounts.
Abandoned cart alerts
Recapture abandoned carts and increase conversions with automated email reminders.
Automated sales tax
Automatically calculate and display the correct sales tax for your customers.
eGift card
Maximize sales with digital gift cards your customers can buy for themselves or send to friends and family.
Mobile POS
Accept in-person payments from anywhere with just your phone or portable card reader.
Displaying products & categories
Showcase your products using fully customizable category pages, product pages, and galleries.
Multichannel sales
Leverage unified multichannel selling online, in person, and on leading sales channels.
AI product descriptions
Create unique and tailor-made product descriptions with an eCommerce-focused AI text generator.
Custom shipping rates & rules
Set your shipping rates by region, category, weight, price and more.
Print on demand
Sell a wide array of print-on-demand products without having to invest in inventory, warehousing or shipping.
Pricing plan&subscriptions
Secure recurring revenue and improve inventory predictability by selling product subscriptions.
BUSINESS SOLUTIONS
Service business
Scheduling System
Manage your bookings, payments, staff, appointment reminders, and more–from one place.
Class bookings
Create recurring classes for clients to book and set all of the details, including when they take place, how long they last, and more.
Zoom & video conferencing
Host your appointments, classes or courses on Zoom or other video conferencing platforms.
Customizable bookings cart
Add a cart to your site so that clients can book and pay for multiple services and products at once.
Mobile POS
Take payments anywhere with your phone or portable reader.
Charge credit cards manually
Accept manual credit card payments over the phone, via email or by written request.
Automatic time zone adjustments
Choose how you want clients to see the time zone when booking to avoid missed sessions.
Automated invoices
Send automatic payment requests to clients when a session starts or ends.
Calendar management
Schedule and manage appointments, classes, and courses through your calendar, plus view staff calendars and much more.
SMS & email booking reminders
Send automated booking reminders to your clients via SMS and email.
Staff & availability management
Add your staff and set their work hours so that clients can book based on their availability.
Website Owner app
Manage your bookings and business from anywhere using the Wix Owner app on your phone.
Course booking
Build and sell courses to create a steady revenue stream for your business.
Charge saved credit cards
Save your clients' credit cards (with permission) and authorize credit card charges anytime, even for future orders.
Gift cards
Sell digital gift cards to gain new customers and increase sales from existing ones.
Google & iCal sync
Sync your personal and Wix Bookings calendars to view all events in one place, plus block time slots to prevent double bookings.
Custom booking forms
Create custom booking pages to personalize or streamline the experience for your clients.
Membership plans
Offer your clients memberships and packages using pricing plans to increase customer loyalty.
Allow for services by App
Allow your clients to book services, shop for products, chat, and more, all from their phones.
Coupons & discounts
Offer coupons or discounts to retain and attract customers, and increase your bottom line.
Customizable website templates
Choose from a variety of pre-designed templates and customize one to make it your own.
Loyalty program
Create a loyalty program for your business to build a strong community of repeat customers.
BUSINESS SOLUTIONS
Blog
Customizable blog
Choose from professionally designed templates to customize and make your own.
Content subscription plans
Create exclusive content subscription plans to offer to your readers.
Content management
Allow readers to add comments to posts and increase engagement.
Advanced SEO tools
Use SEO tools to optimize your posts for search engines, increase traffic, and get found.
Blog analytics
Get reports with insights to see how visitors interact with your blog.
Multiple writers
Add writers to your blog or allow a one-time contributor for a specific post.
Blog monetization
Monetize your blog with ads, subscriptions, and more.
Social media marketing
Use social media to promote your blog and share new content with your readers.
Scheduled blog posts
Schedule posts and target the best time to reach your readers.
BUSINESS SOLUTIONS
Portfolio
Advanced design features
Make your portfolio stand out with the most advanced design capabilities and layout controls.
Content subscription plans
Create exclusive content subscription plans to offer to your readers.
Social integration
Sync your portfolio with Instagram, Google Photos, Dribble, and other apps to showcase all your work in one place.
Blog analytics
Get reports with insights to see how visitors interact with your blog.
Marketing & promotion tools
Promote yourself online with a suite of marketing tools.
Social media marketing
Use social media to promote your blog and share new content with your readers.
BUSINESS SOLUTIONS
Events
RSVP & ticketed events
Manage free RSVP or ticketed events. Track the guestlist, set ticket prices, scan tickets upon arrival and more.
Table charts & seating maps
Build and publish a seating map so guests can pick seats for your event.
Invitations
Create and send custom event invitations to your guests.
Instant email confirmations
Automatically email guests when they RSVP or purchase a ticket.
Host physical & online events
Promote and manage physical events, or host online events directly from your Wix website.
Event registration forms
Create a form for visitor to fill out when registering for your event.
Event display
Showcase your events with a variety of layouts including a calendar, a grid and others.
Guest list management
Add or remove guests, edit guest information, and manage your waitlist.
Marketing & promotion tools
Create one or more ticket types for your event and set prices for each one.
Marketing & event promotion
Promote your event with a variety of marketing tools, including social media, email marketing, and more.
Marketing & event promotion
Promote your event with a variety of marketing tools, including social media, email marketing, and more.
Events analytics
Get essential data about your event including RSVPs, ticket sales, profits and more.
Sara Johnson
CEO, Jonhson & Co.